The Brisbane Look
Melbourne is understated, sophisticated and a little bit edgy. Sydney is showy, glamorous and not afraid to flash a label. But what about Brisbane? Queens Plaza is on a mission to uncover the quintessential Brisbane look.
We created an an online and in-centre campaign letting Brisbanite fashionites show off their Brisbane looks. And what better way to explore the Brisbane look than by using the city of Brisbane itself? We animated a stylised Brisbane city which shoppers could see their looks featured in.